A quick five-minute scroll through TikTok or Instagram will make one thing very clear: the most engaging content doesn’t look “perfect” anymore. Instead of highly edited visuals and heavily scripted messages, audiences are now drawn to shaky camera angles, casual speaking and behind-the-scenes moments. What used to be considered unprofessional is now outperforming said traditional, polished branding. So what changed, and what does this mean for PR and media? The Shift from P

As the semester winds down, it can be incredibly tempting to phone it in. After all, the sun is shining and hanging out with friends outside is much more fun than studying and doing homework. Although spring break made it feel as though summer is right around the corner, the cold, hard truth is that we still have five weeks left and then an additional week for finals, which kind of feels like forever. Despite this, though, it's really important that we continue working hard s

For years, The Bachelorette has provided viewers with a familiar fantasy: chaos, roses, heartbreak, and just enough scandal to keep the franchise culturally relevant. But this time, the show exceeded cultural relevance and moved to cultural infamy. Drama followed the show off-camera, into headlines, and straight into an identity and PR crisis that ABC could not ignore. As of March 2026, ABC has officially pulled Season 22 of The Bachelorette, which had been set to feature Tay