By: Katherine Schreiner
2025 Begins With a Potential TikTok Ban
The new year is off to a dramatic start with the U.S. Senate passing legislation to ban TikTok. While questions remain about the future of social media, many TikTok creators are already migrating to new platforms, reshaping younger generations’ expectations of the next big app.
Background on the Ban
Discussions about banning TikTok have circulated since 2020, with concerns raised about the app’s safety for American users. While previous efforts to ban the platform failed, the Senate has now taken decisive action against the popular video-sharing app, which originated from Musical.ly.
The ban is expected to take effect on Jan. 19. Contrary to popular belief, the app will not immediately disappear from users’ phones. Instead, TikTok will no longer be available for download in app stores or for updates on any device. The app is also expected to run slower, with uploading content becoming more time-consuming. To maintain normal functionality, users may need to purchase VPNs or, in extreme cases, leave the country to access the app.
On Jan. 14, Sen. Ed Markey of Massachusetts introduced a bill to delay the ban for 270 days. If the bill passes the Senate, it would require approval from both Congress and the president to take effect. This extension would allow time for a U.S.-based company or investor to purchase a stake in TikTok, potentially saving the app for American users.
What’s Next?
While the complete ban is not yet guaranteed, TikTok users are already exploring alternative platforms.
Many have turned to RedNote, a Chinese app similar to TikTok. Users who have made the switch praise its features, but note that most content is in Mandarin. To bridge the gap, some creators have started offering language lessons in exchange for English lessons. However, RedNote has strict censorship rules, meaning content commonly found on TikTok may not survive on the platform.
Others are opting for Instagram Reels, which offers short-form content similar to TikTok. While it may not be the preferred choice, Reels provides an alternative for users looking to replicate the experience of endless scrolling.
The largest migration, however, seems to be toward YouTube. While primarily known for long-form videos, YouTube has remained a staple in digital culture and is seen as a reliable platform for creators looking to preserve their content.
Looking Ahead
The future of TikTok remains uncertain, but the platform’s influence on Generation Z is undeniable. Whether TikTok survives the ban or is replaced by a new app, its impact on social media and digital trends will likely endure in some form.
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