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DWTS: The Viral Moments of TikTok Night
Intro Dance: This opening format was very fun. There is a little bit of a cringe factor with some of the fake TikToks but overall it was a solid way to start the night. The opening number with Charli really proves why she is a winner. She is a performer, and it’s easy to see that her Broadway experience helped her improve on facials and star quality, which were two things she was already strong at. It was an easy dance, being the Apple by Charli XCX choreo, but it’s likely t
Katherine Schreiner
Oct 35 min read


Who Really Attends NYFW?
By Jayla Davis When people think of New York Fashion Week, they picture glossy runways, big-name designers and editors in oversized...
ed2010pennstateuni
Sep 252 min read


The Summer I Turned Pretty Comes to an End, Here’s What Happens Next
By Bryce Rioux After being the number one streamed show on Amazon’s Prime Video all of this summer, The Summer I Turned Pretty has...
ed2010pennstateuni
Sep 242 min read


Armani’s Legacy: Elegance That Lasts Beyond a Lifetime
By Chasalee Romero Few names in fashion carry the weight of Giorgio Armani. For nearly five decades he proved that elegance doesn’t need...
ed2010pennstateuni
Sep 184 min read


DWTS Season 34: Hot Takes on the Newest Mirrorball Competitors
Season 34 of beloved ballroom dance show, Dancing with the Stars (DWTS), premiered last night. And what a premier it was. This season is packed with so much power and potential! Judges Note: Carrie Ann was out for the first episode as reported on her Instagram story earlier in the day. Because of that, scores are already lower than past years. Derek also mentioned at the top of the show that the scores will be low tonight to allow room for improvement, which has not been sai
Katherine Schreiner
Sep 176 min read


Cancel Culture and PR: Lessons from American Eagle’s PR Disaster
Cancel culture has become part of the way we use the internet. A single ad, tweet or interview clip can spark a flood of comments, memes and headlines in a matter of hours. For brands, that reality makes reputation more fragile than ever. People are quick to hold companies accountable when something feels inauthentic or out of touch, and the way a brand responds often matters as much as the original mistake. American Eagle learned this recently with its denim campaign featuri
Jayla Davis
Sep 102 min read


KATSEYE: From Dream Academy to GAP's New Advertisement
You could call 2025 the year of Sabrina Carpenter or the year of TS13, but no one can deny that 2025 was the global girl group, KATSEYE’s year. Releasing their second EP, this year was a gnarly start to the groups rise to fame. Pop Star Academy KATSEYE rose to fame the same way most people do in 2025: TikTok. But that fame wasn’t as simple as a video going viral of the group. Instead, the competition reality show that formed the group made its rounds after a performance of “
Katherine Schreiner
Sep 44 min read


Counting Down to Taylor: The Genius Behind ‘The Life of a Showgirl
By Chasalee Romero It started subtly. A cryptic Instagram caption, a suspicious pop of orange, the number 12 turning up in unexpected...
ed2010pennstateuni
Aug 253 min read


Beyond the Villa: How PR Professionals Build the Love Island Brand
By Jayla Davis As this season of "Love Island USA" slowly approaches the finale with big personalities like Huda Mustafa and Ace Greene,...
ed2010pennstateuni
Jul 143 min read


From Influencer to Artist: How Addison Rae’s Addison Shatters Expectations
By Chasalee Romero No One Saw It Coming When Addison Rae first teased new music, no one was expecting a game-changer. We’ve seen plenty...
ed2010pennstateuni
Jul 23 min read


The End of Brat Summer
By Katherine Schreiner Summer is on the horizon, and with it comes a wave of nostalgia for what was once Brat Summer — arguably the hottest “hot girl summer” to ever hit. Bumping the Charli XCX album in the car with the windows down was Brat. Going out to party in messy glam was Brat. Vulnerability was Brat. The album wasn’t about being perfect. There was something messy about it. It never pushed anything unattainable. There were no apologies for being authentically yourself.
Katherine Schreiner
May 182 min read


Desert Vibes & Iconic Moments: Coachella 2025
By Chasalee Romero Coachella 2025 wasn’t just a festival, it was a full-on vibe explosion. From April 11–13, the Empire Polo Grounds in...
ed2010pennstateuni
Apr 223 min read


The Tiktok Ban: What Comes Next?
By: Katherine Schreiner 2025 Begins With a Potential TikTok Ban The new year is off to a dramatic start with the U.S. Senate passing...
ed2010pennstateuni
Jan 202 min read


The Golden Bachelorette and the Male Bond
By: Gracie Watkins For more than 25 years, some of reality TV’s most memorable contestants have declared they’re “not here to make...
ed2010pennstateuni
Nov 12, 20243 min read


Tell Me Lies: Why Our Generation is in Love with a Raunchy Show?
By: Olivia Mink Where do I even begin? This show has been eye-opening to a lot of Gen Z, and I think I know why. Tell Me Lies is set in...
ed2010pennstateuni
Oct 16, 20242 min read


The infamous style of the Y2K era
Goodbye 2024, and Welcome Back 2004 By: Gracie Watkins The infamous style of the Y2K era, both beloved and hated for its low-rise jeans,...
ed2010pennstateuni
Sep 11, 20242 min read


Are Pop Stars Back? How the New Age might just be Redefining Stardom of the 2020s
By Gracie Watkins In August of 2023, Billboard released an article investigating the question: where have the mega popstars of the...
ed2010pennstateuni
Sep 3, 20242 min read
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